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KOALA is a stay-sharing marketplace that aims to create a fair and easy way for timeshare owners to rent their unused resort stays. But for the concept to work, someone needs to rent those stays.
Traditional timeshare ownership doesn’t typically resonate with Millennials. They’re far less inclined than previous generations to own their home, much less a timeshare. In fact, many don’t even realize it’s still a booming industry. Their perception is that timeshare died in the 80’s — along with big hair and cheesy music. The truth is that, much like the latter, it never really went away; it just changed.
Today, major brands like Hilton, Marriott and Hyatt dominate the market. New timeshares generated over 20 billion globally in annual sales last year alone. And while the resorts have gotten infinitely better, the contracts involving long term and typically irrevocable commitments have remained very much the same. At the same time, the generations that first embraced Airbnb are now having families of their own. Many of these new families want more certainty than the average home rental can provide, yet can’t fit all those kiddos comfortably into a hotel room.
This is where we come in.
While the obligations of long term timeshare ownership contracts may be unappealing to younger audiences, the resorts themselves continue to resonate. These resorts feature the best parts of a hotel and a home rental. Since owners on KOALA are typically looking to defray their annual costs, the savings to travelers can be tremendous.